RHIM 4316 - Hospitality Sales and Marketing

3 Semester Credit Hours

Prerequisites: ENGL 1302 and a C or better in RHIM 2210 ; RHIM and retail management majors, minors, and concentrations only; sophomore standing; Application of hospitality sales and marketing concepts, methods, and techniques. Analysis of principles of consumer behavior, market research, promotion, and revenue management. On campus and distance. (CL)