May 15, 2024  
2017-2018 Undergraduate and Graduate Catalog 
    
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2017-2018 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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RHIM 5316 - Hospitality and Service Marketing

3 Semester Credit Hours
Examination of marketing theories and specific applications to the hospitality and service industry. Concentrates on differences of marketing concepts in service versus products market.


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