Nov 27, 2020  
2017-2018 Undergraduate and Graduate Catalog 
    
2017-2018 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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SPMT 4356 - Fundamentals of Sport Marketing

3 Semester Credit Hours
Prerequisite: Sport management majors, minors, and concentrations only; C or better in SPMT 1302 . Overview of the nature and theories of sport product marketing and the relationship between consumer behavior and marketing research. (CL)



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