Feb 27, 2020  
2018-2019 Undergraduate and Graduate Catalog 
    
2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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MKT 3350 - Introduction to Marketing

3 Semester Credit Hours
Prerequisite: C or better in MATH 1331  or MATH 1452 ; minimum cumulative 2.75 Texas Tech GPA. Marketing structures and agencies; motives and buying habits; types of middlemen, marketing institutions, and channels; current marketing practices; marketing of industrial and consumer goods.



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