Mar 28, 2024  
2018-2019 Undergraduate and Graduate Catalog 
    
2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

ADV 3330 - Advertising Theory

3 Semester Credit Hours
Prerequisite: ADV 3310 . Examines the development and practical application of theories and models related to advertising effects, audience response, and return on investment.



Add to Portfolio (opens a new window)