Nov 27, 2020  
2018-2019 Undergraduate and Graduate Catalog 
    
2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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ADV 4312 - Advertising Campaigns

3 Semester Credit Hours
Prerequisites: C or better in ADV 3318 , ADV 3351 , and ADV 3361 . Integration of advertising research, message and media strategies and techniques, with special application to campaign planning and execution. Principles and applications of advertising campaign planning, preparation, and presentation taught in a problem-solving mode. (CL)



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