Apr 08, 2020  
2018-2019 Undergraduate and Graduate Catalog 
    
2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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RHIM 4316 - Hospitality Sales and Marketing

3 Semester Credit Hours
Prerequisites: RHIM and RTLM majors, minors, and concentrations or NTRN majors only; sophomore standing; C or better in RHIM 2210  or RHIM 2310 ; and ENGL 1302 . Application of hospitality sales and marketing concepts, methods, and techniques. Analysis of principles of consumer behavior, market research, promotion, and revenue management. On campus and distance. (CL)



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