RHIM 4316 - Hospitality Sales and Marketing

3 Semester Credit Hours

Prerequisites: RHIM and RTLM majors, minors, and concentrations or NTRN majors only; sophomore standing; C or better in RHIM 2210 or RHIM 2310; and ENGL 1302. Application of hospitality sales and marketing concepts, methods, and techniques. Analysis of principles of consumer behavior, market research, promotion, and revenue management. On campus and distance. (CL)