2016-2017 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
Area of Marketing
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 Return to: Jerry S. Rawls College of Business
Dennis B. Arnett, Ph.D., Area Coordinator
Horn Professor: Hunt
Professors: Arnett, Duhan, Howell, Laverie, McDonald
Associate Professors: Dass, Rinaldo, R. Thomas
Assistant Professors: Chaudhry, Frias, Popovich, S. Thomas
Professor of Practice: Rutner
Instructors: Harper, Whitebread
CONTACT INFORMATION: 241 Business Administration Box 42101 | Lubbock, TX 79409-2101 | T 806.834.3162 | F 806.834.1572
About the Area
The Area of Marketing supervises the following degree program:
- Bachelor of Business Administration in Marketing
- Bachelor of Business Administration in Supply Chain Management
Undergraduate Program
The undergraduate programs in marketing offer solid curricula and learning experiences that prepare students for success. Both majors are designed to provide students with an understanding of the cutting-edge ideas and practices that will not only prepare them for their first positions but will also give them the foundations needed to advance in the future. The marketing degree offers a concentration in sales.
A grade of B or better in MKT 3350 is required to progress as a marketing major.
Program Offerings & Course Descriptions
ProgramsBachelor’sCoursesMarketing (Undergraduate Courses)Supply Chain Management (Undergraduate Courses)
Return to: Jerry S. Rawls College of Business
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