May 28, 2022  
2020-2021 Undergraduate and Graduate Catalog 
2020-2021 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

Marketing Research and Analytics, M.S.

About the M.S. in Marketing Research & Analytics

This 30-Hour Master’s in Marketing Research and Analytics program focuses on both quantitative and qualitative research methods and their application in a marketing context. Students will learn to analyze data using cutting edge marketing analytics techniques and how to apply the results to guide and support marketing-related decisions in companies.