Digital Media & Professional Communication, B.A.

About the B.A. in Digital Media & Professional Communication

The B.A. in Digital Media & Professional Communication is a new undergraduate degree program in the College of Media & Communication. The degree prepares students with knowledge about the processes and audiences of media and communication. It will provide undergraduate students with an educational program designed to prepare them with marketable skills for careers in the dynamic industries of media and communication and complementary skill sets for jobs in other industries seeking media and communication professionals. This 120-hour degree program is designed specifically to help graduates develop marketable “applied” and “soft” skills sought by media and communication industries but also dozens of other industries seeking graduates who are outstanding communicators, critical thinkers, ethical problem solvers, and flexible learners. Graduates of this program will be trained to navigate through the intercultural and multicultural issues of a global society.

By the end of the program, graduates should have acquired the following educational objectives:

• Understand the processes of communication
• Analyze audiences
• Apply knowledge to solve problems facing media and communication industries, companies, and audiences

Communication Literacy Requirement. The B.A. in Digital Media & Professional Communication is a new undergraduate degree program in the College of Media & Communication. The degree prepares students with knowledge about the processes and audiences of media and communication. The 9-hour Communication Literacy plan requires students to complete two foundational courses in professional communication speaking and presentation and professional communication writing (MCOM 2310  and MCOM 2320 ) and then one additional course demonstrating an understanding of the diverse audiences of media and communication (ADV 4313 , CMI 3355 , CMI 3358 , COMS 3332 , JOUR 3370  or PR 4351 ).