Apr 18, 2021  
2021-2022 Undergraduate and Graduate Catalog 
    
2021-2022 Undergraduate and Graduate Catalog

Media Strategies, B.A.


About the Media Strategies Bachelor’s Program


This program prepares students for the rapidly evolving media environment and emphasizes strategic knowledge related to media content and resources.

The program stresses integration across media and communication disciplines to drive business innovation and entrepreneurial thinking. By emphasizing media research and interpretation techniques, social media analysis, and data visualization, the program prepares students for a rapidly evolving media environment.

Courses in media insights and professional communication will enhance critical understanding of business and audiences and provide skills for pitching creative ideas to management and investors. Graduates will learn to think entrepreneurially, identify opportunities, work in teams, solve problems, communicate persuasively and effectively, and make impactful and meaningful decisions in media organizations.

Communication Literacy Requirement. Communication Literacy courses for the Media Strategies major are: MCOM 2310 , MCOM 2330 , MCOM 2350 , PCOM 4325 .

Recommended Sample Curriculum


First Year


Fall


Total: 16

Spring


Total: 17

Second Year


Total: 15

Spring


Total: 15

Third Year


Fall


Total: 15

Spring


Total: 15

Fourth Year


Fall


Total: 15

Spring


Total: 12

Total Hours: 120


* Choose from core curriculum  requirements

Students Majoring in Media Strategies


Students majoring in Media Strategies are required to complete 67 hours within the college, including the following core courses (43 hours):

Group A


Media and Communication Electives (15 hours):

Select from any junior- or senior-level PCOM, COMS, MCOM, ADV, CMI, JOUR, and PR courses, including electives, internships, practicums, and special projects. Media strategies majors are encouraged to develop a specialization or minor within another media and communication discipline.

Group B


Cognate (9 hours):

Students majoring in Media Strategies are encouraged to take 9 junior- or senior-level hours outside the college to develop a cognate, ideally focusing on a topic that will prepare them for a particular media and communication industry role, or that will help them develop innovative entrepreneurial endeavors. Media strategies majors have the option of selecting additional Group A courses to satisfy the Group B requirement.

MCOM Global Communication Courses


Choose from ADV 4313 ; COMS 3332 ; CMI 3355 , CMI 3358 ; JOUR 3370 ; any approved 4301 special topics course, approved Study Abroad course, and any foreign language taken at the college level in which a C or better was earned.