Digital Media and Professional Communication, B.A.

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About the B.A. in Digital Media and Professional Communication

The B.A. in Digital Media and Professional Communication is an undergraduate degree program in the College of Media & Communication. The degree prepares students with knowledge about the processes and audiences of media and communication. This 120-hour degree program is designed specifically to help graduates develop marketable communication skills critical for business in any industry. Employers recruit our graduates who are outstanding communicators, critical thinkers, ethical problem solvers, and flexible learners. Graduates of this program will be equipped with competencies required to navigate communication issues in a global society.

By the end of the program, graduates should have acquired the following educational objectives:

Understand the processes of communication
Analyze audiences
Apply knowledge to solve communication problems in any media, communication, or business industry

Communication Literacy Requirement. The B.A. in Digital Media and Professional Communication is an undergraduate degree program in the College of Media & Communication. The degree prepares students with knowledge about the processes and audiences of media and communication. The 9-hour Communication Literacy plan requires students to complete two foundational courses in professional communication speaking and presentation and professional communication writing (MCOM 2310 and MCOM 2320 ) and one additional course demonstrating an understanding of the diverse audiences of media and communication (ADV 4313 , CMI 3355 , CMI 3358 , COMS 3332 , JOUR 3370 , or PR 4351 ).

First Year

Fall

MCOM 1100 - Success in Media and Communication 1 Semester Credit Hours
MCOM 1300 - Foundations of Media and Communication 3 Semester Credit Hours
POLS 1301 - American Government 3 Semester Credit Hours
ENGL 1301 - Essentials of College Rhetoric 3 Semester Credit Hours
Life and Physical Sciences 4 Semester Credit Hours *
MATH 1300 - Contemporary Mathematics 3 Semester Credit Hours
OR
MATH 1320 - College Algebra 3 Semester Credit Hours

Total: 17

Spring

MCOM 1301 - Introduction to Digital and Social Media 3 Semester Credit Hours
MCOM 2310 - Business and Professional Communication 3 Semester Credit Hours
(fulfills Communication Literacy requirement)
ENGL 1302 - Advanced College Rhetoric 3 Semester Credit Hours
Math Elective 3 Semester Credit Hours *
Life and Physical Sciences 4 Semester Credit Hours *

Total: 16

Second Year

Fall

MCOM 2320 - Writing for Media and Communication 3 Semester Credit Hours
MCOM 2350 - Communicating in a Global Society 3 Semester Credit Hours
(fulfills Multicultural requirement)
HIST 2300 - History of the United States to 1877 3 Semester Credit Hours
POLS 2306 - Texas Politics and Topics 3 Semester Credit Hours
MCOM 2301 - Visual Storytelling 3 Semester Credit Hours
(fulfills Creative Arts requirement)

Total: 15

Spring

MCOM 2330 - Media Literacy 3 Semester Credit Hours
(fulfills Language, Philosophy, and Culture requirement)
HIST 2301 - History of the United States since 1877 3 Semester Credit Hours
MCOM Process Electives 6 Semester Credit Hours
MCOM Audiences Electives 3 Semester Credit Hours

Total: 15

Third Year

Fall

MCOM Process Electives 6 Semester Credit Hours
MCOM Audiences Electives 3 Semester Credit Hours
MCOM Applied Electives 6 Semester Credit Hours

Total: 15

Spring

MCOM Process Electives 3 Semester Credit Hours
MCOM Audiences Electives 6 Semester Credit Hours
MCOM Applied Electives 6 Semester Credit Hours

Total: 15

Fourth Year

Fall

MCOM Process Electives 3 Semester Credit Hours
MCOM Audiences Electives 6 Semester Credit Hours
(choose from options that also count as Global Communication courses)
MCOM Applied Electives 3 Semester Credit Hours
Any Junior/Senior Elective 3 Semester Credit Hours

Total: 15

Spring

MCOM Applied Electives 6 Semester Credit Hours
Any Junior/Senior Electives 6 Semester Credit Hours

Total: 12

Total Hours: 120

* Select from the university core curriculum

MCOM Process Electives (18 hours from the following): ADV 3310 , COMS 1300 , COMS 1301 , COMS 2310 , COMS 3301 , COMS 3320 , COMS 3335 , CMI 3308 , JOUR 2300 , MCOM 3300 , PR 2310

MCOM Audiences Electives (18 hours from the following): ADV 3318 , ADV 4313 , COMS 3302 , COMS 3332 , CMI 3355 , CMI 3358 , CMI 3375 , JOUR 3370 , MCOM 3380 , PR 4351

MCOM Applied Electives (21 hours from the following): ADV 3350 , ADV 4330 , COMS 3313 , COMS 3315 , COMS 3321 , COMS 3355 , CMI 3340 , CMI 3345 , JOUR 3355 , JOUR 4305 , JOUR 4330 , MCOM 3320 , PR 3351 , PR 3353 , PR 3354

Global Communication: Choose from MCOM 2350 , ADV 4313 , COMS 3332 , CMI 3355 , CMI 3358 , JOUR 3370 , PR 4351 , or any 4301 special topics course, approved Study Abroad course, or any foreign language taken at the college level in which a grade of C or better was earned.