About the Management: Strategic Entrepreneurship and Innovation Concentration Bachelor’s Program
The entrepreneurship emphasis focuses on the creation of new value, wherever it can be found: new products, services, businesses, social enterprises, and corporate entrepreneurship. This emphasis prepares students for exciting careers in any organization that requires entrepreneurial thinking backed up by concrete skills.
Communication Literacy Requirement. Students attending Texas Tech University for the first time in the Fall 2017 term or later will complete a Communication Literacy requirement in their program(s) of study.
Texas Tech University’s transition from the Writing Intensive requirement to the Communication Literacy requirement signals the university’s awareness that in addition to the fundamental role that writing plays in enabling students to explore, develop, focus, and organize a message, other types of communication must also be taught as appropriate for a student’s discipline. Throughout each program of study, then, students must be given ample opportunity to develop their skills in forms of communication central to that program.
Communication Literacy courses for the Management major include: MCOM 2310 , PCOM 3373 , ISQS 3344 , and MGT 4380 .