Jun 19, 2024  
2022-2023 Undergraduate and Graduate Catalog 
    
2022-2023 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

Hospitality, Tourism, and Retail Management, Ph.D.


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About the Hospitality, Tourism, and Retail Management Doctoral Program


The Hospitality, Tourism, and Retail Management Ph.D. program enables students to build comprehensive skills and an impressive resume. They will be qualified for faculty positions at leading universities, with excellent opportunities for promotion to leadership positions and administrative roles such as dean.

The Hospitality, Tourism, and Retail Management Ph.D. program at Texas Tech allows students to pursue their own path. Students select the track that will focus their future:

Hospitality Administration: Concentrate on management and marketing research associated with hospitality, including hotels, restaurants, institutional management, dynamic pricing, guest experience, and technology.

Tourism Administration: Concentrate on management and marketing research associated with tourism, including group and event management, experiential and wine tourism, and place branding.

Retail Management: Concentrate on management and marketing research associated with retailing, including branding, shopper and consumer behavior, pricing, service, and brandscape.

Degree Plan and Requirements

The Doctor of Philosophy in Hospitality, Tourism, and Retail Management degree requires 18 core curriculum credit hours. Additional requirements include 9 credit hours in research methods, 12 credit hours of statistics, and 21 credit hours of elective/cognate courses (9 of which need to be at Texas Tech University). Degree is completed with 12 dissertation credit hours. A GRE or GMAT score is required. Leveling coursework may also be required.

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