Strategic Communication Management, Undergraduate Certificate

Students in the Strategic Communication Management certificate learn the fundamental skills and principles of the management of communication between an organization and its stakeholders. Students who complete the certificate will learn strategic communication processes and develop strategic planning and message creation skills. Required courses include PRSC 2310  and PRSC 3311 . Elective courses include any two of the following: PRSC 3312 , PRSC 3315 , PRSC 3353 , PRSC 4301  (Special Topics in Public Relations: Business Foundations for Public Relations), PRSC 4301  (Special Topics in Public Relations: Media Relations), and PRSC 4350 . For non-PR majors and non-PR minors only.