Dec 04, 2024  
2023-2024 Undergraduate and Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  Texas Tech at a Glance
  Colleges and Areas of Instruction
  All Academic Programs
  Course Descriptions
  Academic Requirements
  Core Curriculum Requirement
  Multicultural Requirement
  Other Educational Opportunities
  Graduate School
  Graduate Programs by College
  Undergraduate Admissions
  Registration
  Academic Advising and Support
  Finances
  Housing and Hospitality
  Student Services
  Resources and Facilities
  Academic Calendar
  Campus Map
  Faculty Directory
  Official Publications Home
  Catalog PDF
  General Information
  Addendum
  My Portfolio
HELP
2023-2024 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

Marketing Research and Analytics, M.S. – Online

Return to {$returnto_text} Return to: Texas Tech University Online

About the M.S. in Marketing Research & Analytics

This is a 100% online program and will be open every semester for entrance. 

This 30-Hour Master’s in Marketing Research and Analytics program focuses on both quantitative and qualitative methods and their application in a marketing context. Students will learn to analyze data using cutting edge statistical techniques and how to apply the results to guide and support marketing-related decisions in companies.  

Contact Anna Delano for eligibility questions and information at (806) 834-4726. Email Elisa Dunman for application questions or call (806) 834-7772. 

The application requires: 

  • Resume
  • Three letters of recommendation
  • Transcript
  • No GRE/ GMAT
  • Essay questions

Return to {$returnto_text} Return to: Texas Tech University Online