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Nov 27, 2024
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2016-2017 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
Media Strategies, B.A.
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About the Media Strategies Bachelor’s Program
This program prepares students for the rapidly evolving media environment and emphasizes strategic knowledge related to media content and resources.
The program stresses integration across media and communication disciplines to drive media innovation and entrepreneurial thinking. By emphasizing critical thinking across media forms and industries, theoretical domains, cultural contexts, and historical periods, the program prepares students for a rapidly evolving media environment. Courses in media literacy and professional communication will enhance critical understanding of media and audiences and provide skills for pitching creative ideas to management and investors. Graduates will learn to think entrepreneurially, identify opportunities, work in teams, problem solve, and communicate persuasively and effectively.
Recommended Sample Curriculum
Fall
- Group Electives 3 Semester Credit Hours
- Elective 12 Semester Credit Hours
Students Majoring in Media Strategies
Students majoring in media strategies are required to complete 67 hours within the college, including the following core courses (43 hours):
Group A
Media and Communication Electives (15 hours):
Select from COMS, MCOM, ADV, EMC, JOUR, and PR courses, including electives, internships, practicums, and special projects. Media strategies majors are encouraged to develop a specialization or minor within another media and communication discipline.
Group B
Cognate (9 hours):
Students majoring in media strategies are encouraged to take 6 hours outside the college to develop a cognate, ideally focusing on a topic that will prepare them for a particular media and communication industry role, or that will help them develop media innovations or entrepreneurial endeavors. Media strategies majors have the option of selecting additional Group A courses to satisfy the Group B requirement.
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