Electronic Media and Communications, B.A.

About the Electronic Media and Communications (EMC) Bachelor’s Program

This program is designed to train storytellers proficient in convergent media forms who can exhibit excellence in the creation and analysis of electronic media in diverse U.S. and global media marketplaces. The EMC program offers professional courses in electronic media, visual communication, digital media production, photography, and writing to provide a broad and thorough liberal arts education. This is not simply a skills-oriented program. It is devoted to preparing students for leadership positions in electronic media industries.

A successful graduate of the electronic media and communications program should be able to do the following:

• Demonstrate the ability to specify audience and purpose and make appropriate communication choices with a competence in storytelling.
• Construct, present and defend critical and aesthetic judgments of works in the creative arts by exhibiting critical thinking skills through written and verbal presentation.
• Exhibit knowledge and awareness of distinctive issues related to race, gender, and ethnicity in electronic media and/or international communication.
• Show understanding of how technology and applied science affects society and the environment and demonstrate understanding of the relationship of ethics and technology with competence in the areas of multimedia design and production.
• Demonstrate knowledge about management issues in the industries of electronic media.

To develop a profound understanding of the historical and cultural dimensions of electronic media, the EMC core curriculum explores the social, technological, economic, and political contexts of mass communications. Students majoring in EMC will take core courses in the college’s media and communications curriculum as well as courses in the department. The EMC core requires coursework in electronic media industries, digital media production, visual communication, writing for electronic media, diversity in electronic media, and management issues in electronic media.

Recommended Sample Curriculum

Total Hours: 120

Students majoring in electronic media and communication are required to complete 40 hours from the following core courses: MCOM 1100  or one-hour EMC practicum; MCOM 1300 , MCOM 1301 , MCOM 2350 , MCOM 3300 , MCOM 3320 , MCOM 2320  or JOUR 2310 , JEM 2302 , EMC 3308 , EMC 3310 , EMC 4320 , EMC 3355  or EMC 3358 , EMC 3370  or EMC 4370  or EMC 4375 .

Electronic media and communication majors are required to take 3 hours of ENGL credit beyond ENGL 1301  and ENGL 1302  and 3 hours of ECO.