Program: Advertising, B.A. - Texas Tech University

Apr 16, 2025

2016-2017 Undergraduate and Graduate Catalog

Recommended Sample Curriculum

First Year

Fall

MCOM 1300 - Foundations of Media and Communication 3 Semester Credit Hours
POLS 1301 - American Government, Organization 3 Semester Credit Hours
ENGL 1301 - Essentials of College Rhetoric 3 Semester Credit Hours
MATH 1300 - Contemporary Mathematics 3 Semester Credit Hours
OR
MATH 1320 - College Algebra 3 Semester Credit Hours
Life and Physical Sciences 4 Semester Credit Hours
(choose from the University’s core curriculum)
MCOM 1100 - Success in Media and Communication 1 Semester Credit Hours

Total: 17

Spring

MCOM 2310 - Business and Professional Communication 3 Semester Credit Hours
POLS 2302 - American Public Policy 3 Semester Credit Hours
ENGL 1302 - Advanced College Rhetoric 3 Semester Credit Hours
MATH 2300 - Statistical Methods 3 Semester Credit Hours
OR
MATH 2345 - Introduction to Statistics with Application to Business 3 Semester Credit Hours
(MATH course must be passed with a C or better)
Life and Physical Sciences 4 Semester Credit Hours (choose from the University’s core curriculum)

Total: 16

Second Year

Fall

ADV 3310 - Principles of Advertising 3 Semester Credit Hours
MCOM 1301 - Introduction to Digital and Social Media 3 Semester Credit Hours
MCOM 2320 - Writing for Media and Communication 3 Semester Credit Hours
HIST 2300 - History of the United States to 1877 3 Semester Credit Hours
Social and Behavioral Sciences 3 Semester Credit Hours (select from the university core curriculum)

Total: 15

Spring

ADV 3312 - Advertising Writing 3 Semester Credit Hours
HIST 2301 - History of the United States Since 1877 3 Semester Credit Hours
MCOM 2301 - Visual Storytelling 3 Semester Credit Hours (fulfills Creative Arts requirement)
MCOM 2330 - Media Literacy 3 Semester Credit Hours (fulfills Language, Philosophy, and Culture requirement)
MCOM 2350 - Communicating in a Global Society 3 Semester Credit Hours

Total: 15

Third Year

Fall

ADV 3318 - Advertising Research and Consumer Insights 3 Semester Credit Hours
ADV 3320 - Advertising and Society 3 Semester Credit Hours
MCOM Global Communication or Foreign Language 3 Semester Credit Hours
Group A 3 Semester Credit Hours
Group B 3 Semester Credit Hours

Total: 15

Spring

ADV 3351 - Advertising Media Planning 3 Semester Credit Hours
MCOM Global Communication or Foreign Language 3 Semester Credit Hours
Group A 3 Semester Credit Hours
Group B 6 Semester Credit Hours

Total: 15

Fourth Year

Fall

ADV 3361 - Advertising Design and Layout 3 Semester Credit Hours
Group A 3 Semester Credit Hours
Group B 3 Semester Credit Hours
Group C 3 Semester Credit Hours
MCOM Elective 3 Semester Credit Hours

Total: 15

Spring

ADV 4312 - Advertising Campaigns 3 Semester Credit Hours
MCOM Elective 3 Semester Credit Hours
Group C 6 Semester Credit Hours

Total: 12

Total Hours: 120

Advertising Major

Students majoring in advertising are required to complete 64 semester hours within the college, including elective selections from Group A, Group B, Group C, and the following:

ADV 3310 - Principles of Advertising 3 Semester Credit Hours
ADV 3312 - Advertising Writing 3 Semester Credit Hours
ADV 3318 - Advertising Research and Consumer Insights 3 Semester Credit Hours
ADV 3320 - Advertising and Society 3 Semester Credit Hours
ADV 3351 - Advertising Media Planning 3 Semester Credit Hours
ADV 3361 - Advertising Design and Layout 3 Semester Credit Hours
ADV 4312 - Advertising Campaigns 3 Semester Credit Hours
MCOM 1300 - Foundations of Media and Communication 3 Semester Credit Hours
MCOM 1301 - Introduction to Digital and Social Media 3 Semester Credit Hours
MCOM 2320 - Writing for Media and Communication 3 Semester Credit Hours
MCOM 2350 - Communicating in a Global Society 3 Semester Credit Hours

Group A:

9 hours from:

ADV 3330 - Advertising Theory 3 Semester Credit Hours
ADV 3340 - Internet and New Media Advertising 3 Semester Credit Hours
ADV 3350 - Sports Advertising 3 Semester Credit Hours
ADV 3390 - Internship in Advertising 3 Semester Credit Hours
ADV 4000 - Special Projects in Integrated Communications in Advertising V1-3 Semester Credit Hours
ADV 4300 - Individual Study in Advertising 3 Semester Credit Hours
ADV 4301 - Special Topics in Advertising 3 Semester Credit Hours
ADV 4304 - Advanced Creative Strategy 3 Semester Credit Hours
ADV 4313 - International Advertising 3 Semester Credit Hours
ADV 4330 - Advertising Sales 3 Semester Credit Hours

Group B:

12 hours from:

COMS 1301 - Interpersonal Communication 3 Semester Credit Hours
COMS 3313 - Persuasion 3 Semester Credit Hours
COMS 3315 - Political Campaign Communication 3 Semester Credit Hours
COMS 3334 - Gender and Communication 3 Semester Credit Hours
COMS 3335 - Nonverbal Communication 3 Semester Credit Hours
COMS 3353 - Small Group Communication 3 Semester Credit Hours
EMC 3308 - Visual Communications 3 Semester Credit Hours
EMC 3310 - Introduction to Electronic Media and Communications 3 Semester Credit Hours
EMC 3315 - Introduction to Web Design 3 Semester Credit Hours
EMC 3333 - Multimedia Development 3 Semester Credit Hours
EMC 3335 - Video Production and Editing 3 Semester Credit Hours
EMC 3380 - Advertising for Electronic Media 3 Semester Credit Hours
EMC 4301 - Special Topics in Electronic Media 3 Semester Credit Hours
EMC 4315 - Advanced Web Production 3 Semester Credit Hours
JOUR 3317 - Publication Design and Graphics 3 Semester Credit Hours
JOUR 4301 - Special Topics in Journalism 3 Semester Credit Hours
MCOM 3300 - Mass Media Theories and Society 3 Semester Credit Hours
MCOM 3320 - Mass Communications Law 3 Semester Credit Hours
MCOM 4303 - Sex and Violence in the Media 3 Semester Credit Hours
PHOT 3330 - Digital Photography I 3 Semester Credit Hours
PR 2310 - Principles of Public Relations 3 Semester Credit Hours
PR 3311 - Public Relations Strategies 3 Semester Credit Hours
PR 3312 - Public Relations Writing 3 Semester Credit Hours
PR 3341 - Public Relations Graphics and Production 3 Semester Credit Hours
PR 3351 - Public Relations for Nonprofits 3 Semester Credit Hours
PR 3352 - Public Relations Event Management 3 Semester Credit Hours
PR 4301 - Special Topics in Public Relations 3 Semester Credit Hours

Group C:

10 hours from:

ART 1302 - Design I: Introduction 3 Semester Credit Hours
ART 1303 - Drawing I: Introduction 3 Semester Credit Hours
ART 1309 - Art Appreciation 3 Semester Credit Hours
ART 2309 - Technology in the Arts 3 Semester Credit Hours
ART 3325 - Photographic Arts I 3 Semester Credit Hours
BA 3301 - Fundamentals of Marketing 3 Semester Credit Hours
BA 3304 - Operations Management 3 Semester Credit Hours
BA 3305 - Organization Management 3 Semester Credit Hours
ECO 2305 - Principles of Economics 3 Semester Credit Hours
ENGL 2305 - Introduction to Poetry 3 Semester Credit Hours
ENGL 2307 - Introduction to Fiction 3 Semester Credit Hours
ENGL 2308 - Introduction to Nonfiction 3 Semester Credit Hours
ENGL 2311 - Introduction to Technical Writing 3 Semester Credit Hours
ENGL 2351 - Introduction to Creative Writing 3 Semester Credit Hours
ENGL 2388 - Introduction to Film Studies 3 Semester Credit Hours
ENGL 3365 - Professional Report Writing 3 Semester Credit Hours
IS 1100 - RaiderReady: Freshman Seminar 1 Semester Credit Hours
IS 4100 - Strengths-Based Senior Seminar 1 Semester Credit Hours
PFP 3301 - Introduction to Personal Finance 3 Semester Credit Hours
PSY 1300 - General Psychology 3 Semester Credit Hours
PSY 3304 - Introduction to Social Psychology 3 Semester Credit Hours
THA 2301 - Introduction to Acting 3 Semester Credit Hours
THA 2303 - Theatre Appreciation 3 Semester Credit Hours
Additional elective courses may be approved by the department chairperson

MCOM Global Communication Courses

Choose from MCOM 2350 ; ADV 4301 , ADV 4313 , COMS 3332 , EMC 3358 , JOUR 3370 , PR 4351 .