Marketing: Sales Concentration, B.B.A.

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About the Marketing: Sales Concentration Bachelor’s Program

Most marketing majors begin their career with a sales position. The sales concentration is intended to prepare students for that first job. The courses included will help students to understand the role of sales in a marketing strategy, how to manage a sales force, and the sales process. Additionally, students will learn skills such as uncovering prospect needs, making sales presentations, and writing proposals.

Recommended Lower-Division Curriculum for B.B.A. All Majors

First Year

Fall

BA 1101 - Fundamentals of Business Professionalism 1 Semester Credit Hours
MATH 1330 - Introductory Mathematical Analysis I 3 Semester Credit Hours
ENGL 1301 - Essentials of College Rhetoric 3 Semester Credit Hours
Life and Physical Sciences 4 Semester Credit Hours* (Does not require a grade of C or higher, ENCO majors must take GEOL 1303 and GEOL 1101 .)
HIST 2300 - History of the United States to 1877 3 Semester Credit Hours (Does not require a grade of C or higher.)

Total: 14

Spring

MATH 1331 - Introductory Mathematical Analysis II 3 Semester Credit Hours
ENGL 1302 - Advanced College Rhetoric 3 Semester Credit Hours
HIST 2301 - History of the United States Since 1877 3 Semester Credit Hours
Life and Physical Sciences 4 Semester Credit Hours* (Does not require a grade of C or higher.)
Creative Arts 3 Semester Credit Hours* (Does not require a grade of C or higher.)

Total: 16

Second Year

Fall

ACCT 2300 - Financial Accounting 3 Semester Credit Hours (Accounting and finance majors must achieve A or B.)
ISQS 2340 - Introduction to Information Technology 3 Semester Credit Hours
Language, Philosophy, and Culture 3 Semester Credit Hours* (Does not require a grade of C or higher.)
POLS 1301 - American Government, Organization 3 Semester Credit Hours (Does not require a grade of C or higher.)
Multicultural Course 3 Semester Credit Hours* (Does not require a grade of C or higher.)

Total: 15

Spring

ACCT 2301 - Managerial Accounting 3 Semester Credit Hours (Accounting majors must achieve A or B.)
ECO 2305 - Principles of Economics 3 Semester Credit Hours
MATH 2345 - Introduction to Statistics with Application to Business 3 Semester Credit Hours
POLS 2302 - American Public Policy 3 Semester Credit Hours (Does not require a grade of C or higher.)
COMS 2300 - Public Speaking 3 Semester Credit Hours
OR
MCOM 2310 - Business and Professional Communication 3 Semester Credit Hours

Total: 15

Notes:

* Choose from core curriculum requirements. Life and Physical Sciences must include both a lecture and a lab.

Recommended Upper-Division Curriculum

Third Year

Fall

MGT 3370 - Organization and Management 3 Semester Credit Hours
ISQS 3344 - Introduction to Production and Operations Management 3 Semester Credit Hours
BCOM 3373 - Business Communication 3 Semester Credit Hours
MKT 3350 - Introduction to Marketing 3 Semester Credit Hours
Free Elective 3 Semester Credit Hours

Total: 15

Spring

MKT 3352 - Consumer Behavior 3 Semester Credit Hours
MKT 3356 - Marketing Research and Analysis 3 Semester Credit Hours
FIN 3320 - Financial Management 3 Semester Credit Hours
BLAW 3391 - Business Law I 3 Semester Credit Hours
Free Elective 3 Semester Credit Hours

Total: 15

Fourth Year

Fall

MKT 4350 - Personal Selling 3 Semester Credit Hours
BECO 4310 - Applied Business Economics 3 Semester Credit Hours
Group A 3 Semester Credit Hours
MKT 4354 - Integrated Marketing Communications 3 Semester Credit Hours
ENGL 2311 - Introduction to Technical Writing 3 Semester Credit Hours
OR
ENGL 3365 - Professional Report Writing 3 Semester Credit Hours

Total: 15

Spring

MKT 4359 - Sales Management 3 Semester Credit Hours
Free Elective 3 Semester Credit Hours
Group A 3 Semester Credit Hours
Group B 3 Semester Credit Hours
MKT 4385 - Marketing Strategy 3 Semester Credit Hours

Total: 15

Note:

Group A

Choose two from:

MKT 3351 - Services Marketing 3 Semester Credit Hours
MKT 4356 - Brand Management/New Product Development 3 Semester Credit Hours
MKT 4358 - International Marketing 3 Semester Credit Hours

Group B

One additional junior- or senior-level business course provided it is not used to fulfill another requirement.