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    Texas Tech University
   
 
  Sep 21, 2017
 
 
    
2017-2018 Undergraduate and Graduate Catalog

Electronic Media and Communications, B.A.


About the Electronic Media and Communications (EMC) Bachelor's Program


This program is designed to train storytellers proficient in convergent media forms who can exhibit excellence in the creation and analysis of electronic media content in diverse U.S. and global media marketplaces. The EMC program offers professional courses in electronic media, visual communication, digital media production, photography, and writing to provide a broad and thorough liberal arts education. This is not simply a skills-oriented program. It is devoted to preparing students for leadership positions in electronic media industries.

A successful graduate of the electronic media and communications program should be able to do the following:

  • Demonstrate the ability to specify audience and purpose and make appropriate communication choices with a competence in storytelling.
  • Construct, present and defend critical and aesthetic judgments of works in the creative arts by exhibiting critical thinking skills through written and verbal presentation.
  • Exhibit knowledge and awareness of distinctive issues related to race, gender, and ethnicity in electronic media and/or international communication.
  • Show understanding of how technology and applied science affects society and the environment and demonstrate understanding of the relationship of ethics and technology with competence in the areas of multimedia design and production.
  • Demonstrate knowledge about management issues in the industries of electronic media.

To develop a profound understanding of the historical and cultural dimensions of electronic media, the EMC core curriculum explores the social, technological, economic, and political contexts of mass communications. Students majoring in EMC will take core courses in the college’s media and communications curriculum as well as courses in the department. The EMC core requires coursework in electronic media industries, digital media production, visual communication, writing for electronic media, diversity in electronic media, and management issues in electronic media.

Communication Literacy Requirement. Students attending Texas Tech University for the first time in the Fall 2017 term or later will complete a Communication Literacy (CL) requirement in their program(s) of study. Texas Tech University’s transition from the Writing Intensive requirement to the Communication Literacy requirement signals the university’s awareness that in addition to the fundamental role that writing plays in enabling students to explore, develop, focus, and organize a message, other types of communication must also be taught as appropriate for a student’s discipline. Throughout each program of study, then, students must be given ample opportunity to develop their skills in forms of communication central to that program.

Students majoring in Electronic Media and Communications are expected to demonstrate communication proficiency in courses across the degree curriculum. In particular, the electronic media and communications faculty wish to ensure that students are first and foremost capable writers, but also that they are able to communicate visually, digitally, aurally, analytically, and among various cultural and social groups. The CL plan for electronic media and communications majors is comprised of 18 credits (six courses): EMC 4320 ; JOUR 2310  or MCOM 2320 ; EMC 3358  or EMC 3335 ; EMC 3370  or EMC 4370  or EMC 4375 ; JEM 2301 , JEM 2302 .

Recommended Sample Curriculum


First Year


Fall


Total: 17

Spring


Total: 15

Second Year


Fall


Total: 16

Spring


Total: 15

Third Year


Fall


Total: 15

Spring


Total: 15

Fourth Year


Fall


Total: 15

Spring


Total: 12

Total Hours: 120


Students majoring in electronic media and communication are required to complete 40 hours from the following core courses: MCOM 1100  or one-hour EMC practicum; MCOM 1300 , MCOM 1301 , MCOM 2350 , MCOM 3300 , MCOM 3320 , MCOM 2320  or JOUR 2310 , JEM 2302 EMC 3308 , EMC 3310 , EMC 4320 , EMC 3355  or EMC 3358 , EMC 3370  or EMC 4370  or EMC 4375 .

Electronic media and communication majors are required to take 3 hours of ENGL credit beyond ENGL 1301  and ENGL 1302  and 3 hours of ECO.

 

Group B


12 hours from any 2000-, 3000- or 4000-level course in ADV, COMS, JOUR, MCOM, PHOT, or PR

MCOM Global Communication Courses:


Choose from MCOM 2350 ; ADV 4301 , ADV 4313 , COMS 3332 , EMC 3358 , JOUR 3370 , PR 4351 .