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    Texas Tech University
   
 
  Sep 19, 2017
 
 
    
2017-2018 Undergraduate and Graduate Catalog

Advertising, B.A.


Communication Literacy Requirement


Students attending Texas Tech University for the first time in the Fall 2017 term or later will complete a Communication Literacy (CL) requirement in their program(s) of study. Texas Tech University’s transition from the Writing Intensive requirement to the Communication Literacy requirement signals the university’s awareness that in addition to the fundamental role that writing plays in enabling students to explore, develop, focus, and organize a message, other types of communication must also be taught as appropriate for a student’s discipline. Throughout each program of study, then, students must be given ample opportunity to develop their skills in forms of communication central to that program.

Communication literacy in the Department of Advertising is evidenced by competence in writing, speaking, and creating advertising content. A sequenced approach begins with a foundation in writing, then creative design work, and finally a capstone experience that incorporates synergy among written, oral, and creative communication skillsets. The courses that fulfill the CL plan for communication literacy in the advertising major are ADV 3312 , ADV 3361 , and ADV 4312 .

 

Recommended Sample Curriculum


First Year


Fall


Total: 17

Spring


Total: 16

Second Year


Fall


Total: 15

Spring


Total: 15

Third Year


Fall


Total: 15

Spring


Total: 15

Fourth Year


Fall


Total: 15

Spring


Total: 12

Total Hours: 120


Advertising Major


Students majoring in advertising are required to complete 64 semester hours within the college, including elective selections from Group A, Group B, Group C, and the following:

Group A:


9 hours from:

Group B:


12 hours from:

Group C:


10 hours from:

MCOM Global Communication Courses


Choose from MCOM 2350 , ADV 4313 , COMS 3332 , EMC 3358 , JOUR 3370 , PR 4351 .