Dec 11, 2018  
2018-2019 Undergraduate and Graduate Catalog 
    
2018-2019 Undergraduate and Graduate Catalog

Public Relations, B.A.


About the Public Relations Bachelor’s Program


Widely recognized as one of the fastest-growing career fields worldwide, public relations has become the largest program in the College of Media & Communication. The curriculum develops students’ critical thinking, written communication skills, and oral communication skills.

Coursework for the B.A. in Public Relations emphasizes relationship management and strategic campaign planning, the role of traditional and new media in public relations practice, principles of persuasive communication, globalization and diversity, the history of the field, and legal and ethical challenges that practitioners may face.

Graduates will be prepared for technical and managerial roles in public relations firms, as well as corporate and nonprofit organizations. Special topic courses enhance students’ understanding of the public relations function as it relates to media relations, crisis communication, social media, community relations, sports communication, nonprofit organizations, public opinion, public affairs/government relations, international communication, and other practice areas.

Communication Literacy Requirement. Communication Literacy courses for the Public Relations major are PR 3312 , PR 3341  or PR 3345 , PR 4412 .

Recommended Sample Curriculum


First Year


Fall


Total: 16

Spring


Total: 16

Second Year


Fall


Total: 15

Spring


Total: 15

Third Year


Fall


Total: 15

Spring


Total: 15

Fourth Year


Fall


Total: 15

Spring


Total: 13

Total Hours: 120


* Choose from core curriculum  requirements.

Students Majoring in Public Relations


Students are required to complete 61 hours within the college, including the following core courses (43 hours):

Group A


Public Relations Electives (9 hours):

Additional Electives


These courses may also be taken as Group A electives if not used to satisfy major core requirements.

Group B


Media and Communication (9 hours):

Students are encouraged to develop a concentration within another media and communication major area. Students not desiring to specialize may take any media and communication courses in any combination to satisfy the Group B requirement, including additional public relations courses beyond those needed to satisfy the public relations core and elective requirements.

Group C


Cognate (15 Hours):

Students majoring in public relations are encouraged to take 15 hours outside the college to develop a cognate, ideally focusing on a topic that will prepare them for a particular public relations role or practice area. Alternately, public relations majors also have the option of selecting additional Group B courses to satisfy the Group C requirement.

MCOM Global Communication Courses


Choose from ADV 4313 , COMS 3332 , CMI 3355 , CMI 3358 , JOUR 3370 , PR 4351 ; any approved 4301 special topics course, approved Study Abroad couse, and any foreign language taken at the college level in which a C or better was earned.