May 03, 2024  
2019-2020 Undergraduate and Graduate Catalog 
    
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2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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ADV 3330 - Advertising Theory

3 Semester Credit Hours
Prerequisite: ADV 3310 . Examines the development and practical application of theories and models related to advertising effects, audience response, and return on investment.


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