Feb 23, 2020  
2019-2020 Undergraduate and Graduate Catalog 
    
2019-2020 Undergraduate and Graduate Catalog
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RHIM 4316 - Services Marketing for Hospitality and Retailing

3 Semester Credit Hours
Application of hospitality marketing concepts, methods, and techniques. Analysis of principles of consumer behavior, market research, promotion, and revenue management. On campus and distance. (CL) [RTL 4316 ] F, S.



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