Nov 08, 2024  
2017-2018 Undergraduate and Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  Texas Tech at a Glance
  Colleges and Areas of Instruction
  eLearning Programs
  Fields of Study (A-Z)
  Course Descriptions
  Academic Requirements
  Graduate School
  Graduate Programs by College
  Undergraduate Admissions
  Registration
  Academic Advising and Support
  Finances
  Housing and Hospitality
  Student Services
  Resources and Facilities
  Academic Calendar
  Campus Map
  Faculty Directory
  Official Publications Home
  Catalog PDF
  General Information
  Addendum
  My Portfolio
HELP
2017-2018 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

ADV 3330 - Advertising Theory

3 Semester Credit Hours
Prerequisite: ADV 3310 . Examines the development and practical application of theories and models related to advertising effects, audience response, and return on investment.


Add to Portfolio (opens a new window)