Nov 25, 2024  
2017-2018 Undergraduate and Graduate Catalog 
    
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2017-2018 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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ADV 3351 - Advertising Media Planning

3 Semester Credit Hours
Prerequisites: C or higher in ADV 3310  or PR 2310 , MATH 2300  or MATH 2345 . A study of the various advertising media to provide students with a knowledge of the use of advertising media, methods of selection, and the skills and background required for media buying.


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