Dec 04, 2023  
2016-2017 Undergraduate and Graduate Catalog 
2016-2017 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

Department of Advertising

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Shannon Bichard, Ph.D., Chairperson

Marshall and Sharleen Formby Regents Professor: Bucy
Associate Professor: Bichard
Assistant Professors: Gotlieb, Jang, McLaughlin, Sarge
Professor of Practice: Zahn
Instructors: Hodgins, Rodriguez

CONTACT INFORMATION: 1003 Media and Communication Building, Box 43082, Lubbock, TX 79409-3082, T 806.834.2312, F 806.742.1085,

About the Department

The Department of Advertising offers a 120-hour degree program leading to a Bachelor of Arts in Advertising. The program gives students the training and background to become leaders in advertising communications.

The curriculum encourages students to think responsibly and connect advertising concepts with history as well as contemporary society. Students compare and critique advertising practices as they analyze the integrated nature of the current media world. They are stimulated to think independently and work collaboratively in a professional manner. Oral and written communication is emphasized as students learn to create innovative advertising messages. The program combines a focus on skills training with creativity and critical thinking.

Students majoring in advertising gain detailed understanding of the creative and business-related aspects of advertising, ultimately preparing them for careers in account service, brand management, copywriting, sales, production, design and layout, digital strategy, media planning, and research. Students majoring in advertising take additional coursework from other departments within the college as well as approved electives outside the college.

The department also hosts industry professionals who speak to students about internships and careers in advertising. A variety of student organizations are available at the department and college level offering students hands-on experience. There are multiple opportunities to participate in local/national competitions.

Program Offerings & Course Descriptions


    Bachelor’sUndergraduate Minor


      Advertising (Undergraduate Courses)

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