Department of Advertising

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Shannon Bichard, Ph.D., Chairperson

Marshall and Sharleen Formby Regents Professor: Bucy
Associate Professor: Bichard
Assistant Professors: Gotlieb, Jang, McLaughlin, Sarge
Professor of Practice: Zahn
Instructors: Hodgins, Rodriguez

CONTACT INFORMATION: 1003 Media and Communication Building, Box 43082, Lubbock, TX 79409-3082, T 806.834.2312, F 806.742.1085, www.depts.ttu.edu/comc/programs/advertising.php

About the Department

The Department of Advertising offers a 120-hour degree program leading to a Bachelor of Arts in Advertising. The program gives students the training and background to become leaders in advertising communications.

The curriculum encourages students to think responsibly and connect advertising concepts with history as well as contemporary society. Students compare and critique advertising practices as they analyze the integrated nature of the current media world. They are stimulated to think independently and work collaboratively in a professional manner. Oral and written communication is emphasized as students learn to create innovative advertising messages. The program combines a focus on skills training with creativity and critical thinking.

Students majoring in advertising gain detailed understanding of the creative and business-related aspects of advertising, ultimately preparing them for careers in account service, brand management, copywriting, sales, production, design and layout, digital strategy, media planning, and research. Students majoring in advertising take additional coursework from other departments within the college as well as approved electives outside the college.

The department also hosts industry professionals who speak to students about internships and careers in advertising. A variety of student organizations are available at the department and college level offering students hands-on experience. There are multiple opportunities to participate in local/national competitions.

Program Offerings & Course Descriptions

Programs

• Advertising, B.A.

• Advertising, Undergraduate Minor

Courses

• ADV 3310 - Principles of Advertising
• ADV 3312 - Advertising Writing
• ADV 3318 - Advertising Research and Consumer Insights
• ADV 3320 - Advertising and Society
• ADV 3330 - Advertising Theory
• ADV 3340 - Internet and New Media Advertising
• ADV 3350 - Sports Advertising
• ADV 3351 - Advertising Media Planning
• ADV 3361 - Advertising Design and Layout
• ADV 3390 - Internship in Advertising
• ADV 4000 - Special Projects in Integrated Communications in Advertising
• ADV 4300 - Individual Study in Advertising
• ADV 4301 - Special Topics in Advertising
• ADV 4304 - Advanced Creative Strategy
• ADV 4312 - Advertising Campaigns
• ADV 4313 - International Advertising
• ADV 4330 - Advertising Sales

Return to: College of Media & Communication