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    Texas Tech University
   
 
  Oct 22, 2017
 
 
    
2017-2018 Undergraduate and Graduate Catalog

Marketing, B.B.A.


Communication Literacy Requirement


Students attending Texas Tech University for the first time in the Fall 2017 term or later will complete a Communication Literacy requirement in their program(s) of study.

Texas Tech University’s transition from the Writing Intensive requirement to the Communication Literacy requirement signals the university’s awareness that in addition to the fundamental role that writing plays in enabling students to explore, develop, focus, and organize a message, other types of communication must also be taught as appropriate for a student’s discipline. Throughout each program of study, then, students must be given ample opportunity to develop their skills in forms of communication central to that program.

Communication Literacy courses for the Marketing major include: MCOM 2310 , BCOM 3373 , ISQS 3344 , and MKT 3356 , and MKT 4385 .

Recommended Lower-Division Curriculum for B.B.A. All Majors


First Year


Fall


Total: 14

Spring


Total: 16

Second Year


Fall


Total: 15

Spring


Total: 15

Notes:


* Choose from core curriculum  requirements. Life and Physical Sciences must include both a lecture and a lab.

Recommended Upper-Division Curriculum


Third Year


Fall


Total: 15

Spring


Total: 15

Fourth Year


Fall


Total: 15

Spring


Total: 15

Total Hours: 120


Group A


Choose five courses from:

Group B


Choose two additional junior- or senior-level business courses provided they are not used to fulfill another requirement.